Your roofing business needs a site that wins jobs before they call three other roofers.
Most roofing websites look identical — no project photos, no mention of insurance claims, no reason to pick you over the next name on the list. We build you a professional site that shows your work, highlights your materials and credentials, and gets homeowners to call you first — in under 24 hours.
- Preview turnaround
- ~24 hrsto your preview
- Starting price
- $497one-time, you own it
- Free preview
- Freepreview before you pay
- 01 Project gallery with real photos
- 02 CT contractor license and insurance
- 03 Storm damage and insurance claims section
- 04 Shingle brands and warranty details
- 05 Service area by town
Why most roofing websites lose jobs
Homeowners searching for a roofer in Connecticut are getting multiple quotes and comparing several options. Here's what sends them to your competitor.
No project photos or reviews
Roofing is a major investment — homeowners need to see evidence of your quality before they trust you on their roof. A site without project photos or customer reviews forces them to take your word for it. They'll find a competitor who shows the proof.
No mention of insurance claims
Storm damage and hail damage are among the most common reasons homeowners need a new roof — and many of those jobs go through insurance. If your site doesn't mention insurance claim experience, you're invisible to that entire segment of the market.
Materials and brands not mentioned
Homeowners researching a roof replacement are comparing shingle brands and warranty options before they call anyone. If your site doesn't mention GAF, Owens Corning, or whatever materials you install, you're missing customers in the research phase.
What a great roofing contractor website looks like
We build sites that build trust immediately and make it easy for customers to take the next step.
Project gallery by roof type
Asphalt shingle replacements, metal roofing, flat roofs, storm damage repairs — organized by job type so homeowners shopping for their specific need can immediately see you've done it before and done it well.
Insurance claims experience featured
A section specifically addressing storm damage and insurance work — what you help homeowners document, how the claim process works, what to expect. This positions you as the roofer who understands the process, not just the labor.
Materials and warranties explained
The shingle brands you install, the manufacturer warranties you offer, the workmanship warranty you stand behind — these specifics turn a generic "we do roofs" pitch into a professional proposal homeowners feel comfortable saying yes to.
Free inspection offer
A "Free Roof Inspection" CTA is one of the highest-converting offers in roofing — it gets you on the property without requiring the homeowner to make a financial commitment first. We feature it prominently so it captures both planned replacements and storm-damage jobs.
What your roofing contractor website needs to include
These are the elements that separate roofing sites that win installs from ones that get three competing bids.
Project gallery with real photos
Before/after photos of completed roof replacements and repairs. Organized by material or project type. Your finished work is your best sales pitch — a site without it is asking homeowners to take a leap of faith.
CT contractor license and insurance
Your Home Improvement Contractor (HIC) license number and liability insurance prominently displayed. Required by Connecticut law and the first thing a homeowner's insurance company will ask about. Displaying it removes a major hesitation up front.
Storm damage and insurance claims section
A dedicated section explaining that you work with insurance companies, help document damage, and guide homeowners through the claim. This is how you capture the high-value post-storm surge of calls that most roofing sites miss entirely.
Shingle brands and warranty details
GAF, Owens Corning, CertainTeed, IKO — the brands you're authorized to install and the manufacturer warranties you can offer. Warranty information is one of the first things homeowners compare when getting multiple roofing quotes.
Service area by town
Every Connecticut town you serve. This helps you rank for "[town] roofing contractor" searches and sets expectations so you're not fielding calls from areas outside your range.
Free inspection CTA
A "Free Roof Inspection" offer is the lowest-friction entry point in roofing sales. Feature it prominently so homeowners who aren't sure if they need a replacement can take a no-risk first step that gets you on the property.
Built to rank for "roofing contractor near me" searches
Every site we build is structured to rank in Google for the searches your customers actually type — "roofing contractor Hartford CT," "roof replacement near me," "storm damage roof repair Connecticut," "GAF roofer [your town]." We include your service area, material keywords, and the right page structure to give you the best shot at showing up when homeowners start their search.
Post-storm searches spike fast and go to whoever shows up first. A properly built site captures that high-intent traffic before competitors with better SEO structure take those jobs.
Starts at $497. You own it.
One-time — $497, $797, or $997. No contracts, no monthly lock-in. The preview is always free.
Want us to keep it running? Optional add-ons: hosting $49/mo, local SEO $149/mo, or the full bundle $297/mo. Never required.
Questions from roofers
Can you add a section about insurance claim work?
Yes — and it's one of the most valuable things we can put on a roofing site. We build a dedicated section explaining that you work with homeowners' insurance, what the documentation process looks like, and how you guide them through the claim. It captures storm-damage jobs that would otherwise go to whoever the homeowner calls first.
Can you feature the shingle brands I install?
Absolutely. GAF, Owens Corning, CertainTeed, IKO — we list the brands you're authorized to install and the warranties you can offer. Manufacturer warranty details are one of the first things homeowners compare when they're getting multiple bids.
I do both residential and commercial roofing — will the site cover both?
Yes. Residential shingle replacements and commercial flat or metal roofing are different conversations with different decision-makers. We build sections for both so homeowners and property managers both feel like you're talking to them.
Can you include a free inspection offer on the site?
Yes — and we strongly recommend it. A free inspection is the lowest-friction entry point in roofing. Featuring it prominently means homeowners who aren't sure if they need a replacement have a no-risk reason to call you instead of waiting.
How fast can I have a new site?
You'll have a full preview within 24 hours — often within a few hours. Once you approve it, most sites go live within 24 hours of approval.
Do you work with roofers outside Connecticut?
We're based in Hartford CT and focus on New England, but we work with roofing contractors anywhere in the US. Your site will be built around your specific service area, license requirements, and the materials you install wherever you're located.
What if I don't have a website at all right now?
No problem — that's a great place to start. No existing site needed — just your business name, city, and services. We build from scratch, you get a free preview before you pay anything, and plans start at $497.
See your new roofing contractor site — free.
Paste your current URL or your Google listing. Preview ready within 24 hours, often sooner. No commitment.
Get My Free Preview →Prefer email? hello@relaunchwith.ai